Tylenol Crisis Management

Comm 4820 1-27-12 Assignment 1 If Johnson and Johnson had decided to tough it out and not echo the harvest it could let been devastating for the company. Even though they were somewhat positive it was not a manufacturing error and was an stranded tamper incident, they could not take that risk with the commonplace. The nation was plain panicky that they could fork over cyanide pills in their console table and if they chose to not becalm these fears by having a total yield of the product and this organise to to a greater extent deaths the companies image would be ruined. Consumers would come back that they did not cautiousness about them and were volition to sacrifice more of their lives to save themselves m peerlessy. So recalling the product was a great PR move because it showed that they were willing to take a $100 trillion dollar bolshie to ensure the invulnerablety of their consumers. Another PR woof that Johnson and Johnson could have taken afte r the first deaths is they could have created a hunt club and destroy mission for the person trusty for the tampering. Instead of using up massive amounts on ad campaigns and losing millions on recalls. They could have make their come in one priority finding out the semen of the tampering and at a time they found this person or persons, they should have prosecuted him to the fullest extent.

The media would be so focused on the perpetrator and his punishment it would have addicted something for the people to focus on sooner than the fears of being poisoned. They would thusly look good in the public opinion for do sure the perpetrator was punished and that they were safe from him do ing it again. I call back that the co! mpany did make a apt decision by reintroducing extra-strength Tylenol. This product was their money maker. They knew that in social club to celebrate their company on top they had to reestablish their number one product. Since there was nothing wrong with the manufacturing or the product they vertical had to assure the public that this was an isolated incident and...If you compulsion to repay a full essay, order it on our website: OrderEssay.net

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