Basic persuasion techniques
1. Association. This persuasion technique tries to fall in a crop, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesnt make explicit claims that youll get these things; the railroad tie is implied. Association can be a very sizeable technique. A good ad can create a strong emotional response and then associate that printing with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful mess, perfervid & fuzzy, Symbols and Nostalgia, are specific types of association.
2. Bandwagon. Many ads show much of people using the product, implying that everyone is doing it (or at least, all the cool people are doing it). No one likes to be left protrude or left behind, and these ads urge us to jump on the bandwagon. Politicians use the same technique when they say, The American people want... How do they know?
3. Beautiful people. Beautiful people uses good-looking models (who whitethorn also be celebrities) to attract our attention. This technique is extremely prevalent in ads, which may also imply (but never assure!
) that well look like the models if we use the product.
4. Bribery. This technique tries to persuade us to buy a product by promising to view as us something else, like a discount, a rebate, a coupon, or a free gift. Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we feignt really get something for free -- part of the gross sales price covers the cost of the bribe.
5. Celebrities. (A type of Testimonial the opposite of bare folks.) We tend to pay attention to famous people. Thats why theyre famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is...If you want to get a teeming essay, order it on our website: Orderessay
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