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1. MARKETING AUDIT * PRODUCTS: The main products for IKEA in the UK market be: sleeping room article of furniture Mattresses Sofas Curtains Rugs (http://www.ikea.com/gb/en/) * PRICES: intersection prices on the IKEA UK web settle ar for products you collect from an IKEA salt away or when you shop online. whole delivery work, manufacturing and trigger services be supercharged separately. (http://www.ikea.com/ms/en_GB/ node_service/ikea_services/price_guarantee.html) check to their bodily strategy they believe in offering a colossal range of well designed, functional home furnishing products at prices so mild that as umpteen people as accomplishable will be able to afford them. Their market post statement is Your partner in better living. We do our part, you do yours. Together we save money. According to the above observations we conclude that Ikea has a strategy of market cleverness through impressionering prices. (http://www.ikea .com/ms/en_GB/about_ikea/press_room/student_info.html) IKEAs competitive priorities are good quality, innovative design, and low prices. They achieve this by evermore redesigning products in order to allow for products to be shipped more efficiently. Products are engineered so they can be packed flat in order to make the intimately use of shipping space.

This allows IKEA to undertake prices by not paid to ship air. When IKEA develops a new product, cost is forever and a day the starting point. According to IKEA, low price begins at the draftsmanship board. Cost is considered at either phase of the product schooling cycle. (Unknown author) * PRODUCT DI STRIBUTION: Ikea in UK distributes its produ! cts through home deliveries, assembly services, pick and delivery services. These services are charged duplicate and the most common is the customer collecting his own furniture from the warehouse. All IKEA online UK sales are dispatched through two dissemination centres, based at Doncaster and Peterborough. A high saturation of packaging used for...If you pauperism to get a full essay, order it on our website: OrderEssay.net

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