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sDESCRIPTION THIS HBR parapraxis STUDY INCLUDES BOTH THE incident AND THE COMMENTARY. FOR TEACHING PURPOSES, THE reprint IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0504X, AND COMMENTARY ONLY, REPRINT R0504Z. Jim Hargrove, the marketing music director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upscale player in the $20 billion industry, and the caller-up is doing everything it behind to preserve its premium image among customers. But Neptunes recent enthronisation in state-of-the-art freezer trawlers, along with new heart for regulations, is resulting in catches that be bigger than ever. Though demand is at an all-time high, the company is saddled with profusion inventory--and theres no disrupt in sight. Neptunes sales head, Rita Sanchez, has come up with two strategies that Hargrove feels would abate the companys premium image: cut prices or launch a new mass-market brand. Not many executives in the company ar in favor of cutting prices, but its clear that Sanchez is gaining background knowledge in her bid to launch a low-priced brand. constitution worries aside, Hargrove fears that an inexpensive brand would cannibalize the companys premium line and flummox the powerful association of seafood processors. How can he witness others to see to it to it the danger, too?

Commenting on this fictional case study in R0504A and R0504Z are Dan Schulman, the CEO of Virgin Mobile USA, a intercommunicate set voice and data services provider; Dipak C. Jain, a prof of marketing and the dean of the Kellogg School of Management at northwest University; Oscar de la Renta, chairman, and Alex ander L. Bolen, CEO, of Oscar de la Renta Lt! d., the New York-based high life goods producer; and Thomas T. Nagle, the chairman of the Strategic Pricing Group, a Massachusetts-based circumspection consultancy that specializes in pricing. Learning Objective: In this case, a company with a premium product line wonders how to orchestrate excess inventory and a permanent supply increase. The...If you hope to get a full essay, order it on our website: OrderEssay.net

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