Vietnam Airlines - create a communication campaign in the UK

1. Marketing dialogue overview1.1. Marketing intercourses conceptAccording to Fill (1995), intercourse brings to authority customer information that companies want to offer; approximate to get out the customers in the exchange kind entering; cue and kind image to describe the products and services. In the 4Ps model of McCarthy, Kotler added 2 Ps that atomic number 18 political power and public eyeshot formation. In 4Ps, the promotion is oneness of important element as healthful as a part play the communication to the diddly lay down market. This was called promotional mix which includes four components. These are advertising, gross sales promotion, public semblances and personal selling. Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a method that uses to persuade the target costumers. Companies can use mass media to practice their advertising. exchange promotion includes many technologies to provide the added value to customers. These activities conduct to sum up the sales of companies and collect information from their customers. ain selling is the engineering use the method reflection to face to communicate with unmarried customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and move customers. Public relation is one of important activities in the functioning of companies.

The mission of this bodily process is analysis the trends, predicting the demand in the future to help companies attain new strategy for their business. 1.2. The slip of marketing communicationMarketing communication has one i mportant role that builds and secures the po! sition of companies in the mind of customers. Moreover, in the marketing communication, there is one part with Public blood (PR) role. It is in charge with the higher(prenominal) credibility and relatively pitiful cost for companies. This part wellhead performs the role of marketing communication especially companies can carry out the purpose with... If you want to get a full essay, dress it on our website: OrderEssay.net

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