Introduction

CASE SUMMARY OF (HLL)-JUGGERNAUT THE DILEMMA OF GROWTH Submitted to: Submitted by: Dr. D.D.Swain Abhinav Anand Marketing Management-2 BHU-001  PGDM2011 internationalist vigilance INSTITUTE BHUBANESWAR INTRODUCTION: Hindustan Lever limited (HLL) is Indias largest unwavering lamentable consumer goods company, with attractionship in home and own(prenominal) safekeeping harvest-times, foods and beverages and specially chemicals. It has 40 factories across India.

The vision that inspires HLLs 36,000 employees including 1300 managers is to make for everyday needs of people everywhere- to anticipate the aspirations of our consumers and customers and to answer creatively and competitively with brand products and services which raise the loveliness of breeding. PRODUCTS: The company is having cx brands having distinguishable products line which categorizes of 1)Home & individual(prenominal) kick which constitutes of successful products such(prenominal) as Pepsodent, Fair&Lovely, chop etc.2)Soaps and Detergents which has brands uniform Lifebuoy,Wheel,Lux etc.3)Foods Beverages consisting of Kwality Ice creams 4)Beverages having Brands alike Lipton Taaza,Brooke Bond etc.5)Popular Foods-Annapurna 6)Culinary-Kissan 7)Oils&Fats line has Dalda as its Brand. ISSUES 1. at that place has been deceleration in the demand of FMCG sphere of influence because of price decline which is estimated to stick around for a while. 2. Hll inspite of being a market leader is veneering stiff competition from center players in different product segment.e.g. Britannia has been gaining market share with vast performance of its tiger biscuits. all the same in the companys prime offshoot driver...If you need to get a exuberant essay, order it on our website: Orderessay

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