New Media

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Mike McCord
November 18th 2011
MWF 11:15
Yzer and Southwell make several arguments passim the oblige, New Communication Technologies, Old Questions, to define what sunrise(prenominal) media is and draw the resulting changes in communication brought about by this in the raw technology. The article states current trends such as blogging and texting are part of the larger framework of evolving communication technologies. The authors go on to explain why they choose the stipulation invigorated communication technologies over new media and review opposing theories social interaction and integration.
The term new media is not a new concept. It has been in use for decades now. When relating to the Internet, it was leaventime used by Russell Neuman to withdraw the blending of interpersonal and skunk communications, as well as the public and private domains of conversation. This was seat when the World Wide Web started picking up impulsion with the public. Beville also used the term new media in 1948 to describe television and FM radio (Yzer & Southwell). The authors clearly show that there needs to be a separate term to describe this modern phenomenon; thus new communication technologies was introduced.



It is conjectured that these new communication technologies are no different than those of the past and that they obligate not made previous communication theories obsolete. Instead, the authors believe that researchers could check todays technology to study information

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rally dynamics of the past. Lastly, the article asserts the technologies do not modify human beings behavior nor render behavioral theories outmoded.
One of the main discussions in this article is the effect of new communication technologies on isolation and connection. One hypothesis is that widespread use of these technologies has created a cosmos of isolated individuals that no longer need person-to-person interactions. slew stay plugged in to some form of...If you unavoidableness to get a full essay, order it on our website: Orderessay



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